Marketing
Soft Marketing Ideas For Challenging Times
Challenging times can also be opportunities. In the words of Jimmy Dean: “I can’t change the direction of the wind, but I can adjust my sails to always reach my…
Read MorePlanning Your Marketing Strategy
Is your marketing strategy ready for 2020? Do you even have a marketing plan that identifies your marketing strategies? Hopefully, you will accept some advice as you gear up for…
Read MoreTop 10 Marketing Ideas for Interior Designers
Build a professional website Interior design firms rely on their websites to create a great first impression. Your website content is your chance to show potential clients your work and…
Read MoreUnderstanding your Marketing ROI
At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this…
Read MoreWhat is your Value Proposition?
Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers…
Read MoreGetting Published — Is It Important?
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: Katie Klein The next best thing to experiencing great interior design is viewing images of…
Read MoreShould TV be in Your Marketing Mix?
When George to the Rescue contacted me to do a segment for their TV show I was very flattered and excited but had some immediate reservations. Was the show in…
Read MoreABM: Always Be Marketing
I’m not the first person to use this acronym, but it is one I talk a lot about. In my opinion, the most common reason businesses fail is by not…
Read MorePodcasting: The New PR
By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge In the digital age we are now living in, PR no longer solely consists of…
Read MoreDigital Content for your Landing Page: Image and Video
When you enter a website, what’s the first thing you see? Is there a video catching your attention? Does the business tell you what they offer? When people find your…
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