7 Steps to Revive Your Marketing Plan

Marketing plans, like interiors, need some freshening up every now and then. After a while, they become too familiar and fail to attract interest. If you’ve noticed lately that your marketing plan is stale and no longer attracting as many clients, it’s time to re-evaluate and modify it. Is the problem something other than the…

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Social Media Tips for Interior Designers

For most interior designers social media has become an integral part of their marketing campaign, but are you using it effectively to positively affect your bottom line? Let’s look at some tips to make sure you are making the most of your social media presence. Though there are numerous social media platforms, your goal is…

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Master Your Medium, Then Market

When you’re ready to grow your business, how do you find and attract new potential clients? These days, whether from choice or necessity, that usually involves employing some form of social media. Before the start of the pandemic, about 7 in 10 Americans engaged with social media regularly to share messages and photos and to…

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Social Media: Showcase your Personal Brand

When you click on an Instagram page, Pinterest Profile or Facebook page, what’s the first thing you see? Take note of what you’re looking at. Is it the bio or the cohesiveness of the images? When people find your profiles, first impressions are KEY. In a matter of seconds, people will leave your page if…

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Blogging: Is It Worth It?

Interior designers have many ways of reaching out to their fans and prospective clients through various internet and social media platforms. Those curious about your design aesthetic will check you out on Instagram, Pinterest or Houzz. Those seeking client reviews will look for you on Facebook or Twitter. Those wanting more details about your services…

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Do You Feel Guilty When You’re Not “Connected”?

With so many channels of communication vying for our attention, we can feel compelled to keep up with all the chats, posts, tweets and conversations going on. In fact, that compulsion is now recognized as a legitimate psychological dependency and has a name—FOMO, or “fear of missing out.” It’s especially prevalent among younger social media…

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Is Using Social Media A Waste of Time?

There’s no question that social media have become a major channel for marketing, public relations and customer service. For most businesses large and small, having some kind of social media presence, along with a website, is a must. However, most businesses are not all businesses, and perhaps you’re wondering whether social media is where you…

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How Important is Social Media for Your Design Business?

How important is social media for your design business

Wondering if you need to invest your time and energy into Social Media Marketing? My answer to you is that it all depends…. Depends on what?  Well, you need a few things in place to make it all worthwhile: An overall marketing plan A way to measure your results from your efforts Done right, social…

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Top 10 Website Tips for Interior Designers

  As an interior designer, you want your work to stand out. And how you present that work on  your website is just as important as it is in every other venue of your business. Here are my top 10 tips for making sure your website represents your designs in the best way possible. Create…

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